Communications Specialist

The Institute for Intergovernmental Research (IIR) is a Florida-based, nonprofit corporation specializing in criminal justice (law enforcement focus) and homeland security issues.
In addition to several other national justice programs and projects, IIR's Center for Law Enforcement Safety and Wellness manages national-level officer safety and wellness programs that support state, local, tribal, and territorial law enforcement, their agencies, and families in their efforts to strengthen their strategies, techniques, and behaviors to ensure that officers and agencies are healthy and able to answer the public safety needs in their communities.
Current programs include the VALOR Officer Safety and Wellness Training and Technical Assistance Program, the National Suicide Awareness for Law Enforcement Officers Program, CorWellness: A National Corrections Safety and Wellness Initiative, the forthcoming National Prison Partnership website, and as a partner with the National Policing Institute on the National Law Enforcement Roadway Safety Program.
For more information, visit the available program websites at www.
valorforblue.
org, www.
safleo.
org, and www.
leoroadwaysafety.
org.
FLSA Status: Nonexempt Position Description The communications specialist creates, evaluates, improves, and analyzes digital and traditional marketing strategies, including promotional materials for products and services that consistently articulate the mission and promotional message of the programs supported by the Law Enforcement Safety and Wellness group.
The communications specialist must possess a keen knowledge and awareness of current communication strategies and trends and the needs and perspectives of key stakeholders, including the Bureau of Justice Assistance (BJA) and the law enforcement community, and works in a team environment to ensure cohesive and consistent content and messaging.
Promotional products include website and mobile app content, social media content, and other marketing products (e.
g.
, training flyers, talking points, social media platforms).
Responsibilities Participate in the creation and implementation of promotional materials, including product marketing plans Create, evaluate, and implement improvements on digital strategy and optimize search engine optimization (SEO) Analyze and report on digital campaigns.
Collaborate and/or coordinate with subject-matter experts, law enforcement officers, and/or multimedia personnel to gather information (interviews, testimonials, and demonstrations) with the goal of producing focused content within the prescribed style Review program content for uniformity of message, clarity, logo usage, and proper disclaimer usage Coordinate with information technology, multimedia, and program support staff and outside vendors in the development, production, distribution, and maintenance of promotional materials Utilize a collection of B-roll/cover footage to use for promotional content Design and launch email marketing campaigns Create promotional template packages for multipurpose cases that meet the needs of each stakeholder Recommend to whom, where, and when promotional materials should be disseminated Measure usage and engagement rates of promotional materials (e.
g.
, website and social media usage rates) Conduct focus group meetings to solicit targeted audience feedback Provide updates, as requested, to leadership and BJA regarding engagement and new developments Ship promotional materials, as needed Other duties, as assigned Knowledge and Skills Bachelor's degree in communications or a related field preferred Minimum of two years' directly related experience creating and developing promotional materials Strong interpersonal skills and business acumen to interact with many different departments and decision makers within and outside the organization, including subject-matter experts and law enforcement officers Detail-oriented Strong facilitation and interpersonal skills Strong personal and professional values Strong organizational, problem-solving, and decision-making skills Ability to effectively manage multiple projects and tasks Ability to communicate effectively and professionally, both verbally and in writing Ability to work independently and in a team-oriented environment Experience with Adobe Creative Suite preferred Proficiency in Microsoft Office Suite and social media platforms Physical Demands and Work Environment Most work is performed in a fast-paced office environment.
Some assignments may require travel.
Tasks may include preparing shipments of materials requiring the lifting and transporting (with or without reasonable accommodation) of shipment boxes typically weighing up to approximately 50 pounds.